Data is the new gold

Data is the new gold

Do you happen to remember the huge controversy that went down in 2016? With a company called Cambridge Analytica? And Facebook? If you don’t, hop on over to the ‘ol Google and run a search… It was huge data leak, in which millions of Facebook users’...
KLT – Know. Like. Trust.

KLT – Know. Like. Trust.

Who do you buy from? People you trust, or people you don’t trust? And, when you do decide to trust someone enough to give them your money, how did you end up there? How did you end up in a place where you trusted them enough? Just enough to give them your money…...
5 facts biz owners must know about funnels

5 facts biz owners must know about funnels

Something I take for granted as a marketer is my understanding of what it is exactly that funnels do. In marketing, we call this “the curse of the expert.” You do it too, I’m willing to bet. As the EXPERTS, we tend to assume our prospects and clients know...