SaaS+S™ (Software as a Service, plus Service), was created as an acronym at AllTheCRM to help communicate the full scope of what we do as a software and marketing company.

It is the bridge between software features and end-user experience.

At AllTheCRM, we provide the strategy, the consulting, the software, and the service to make sure everything comes together beautifully for your business operations and marketing needs. Software as a service companies today tend to rely on a subscription model that asks the end-user, you, to learn the software on your own, valuable time. We understand that your time is best spent doing what you love to do and what you’re best at doing, not learning software to help power your business.

We’re not saying don’t learn the software at all; we’re saying don’t be so consumed with time intensive tasks required to learn software that you take away from money making activities and growing your business.

What does that look like when you work with us?

We provide Done with You training and coaching around systems and processes, which lets us focus on what we do best, and lets you focus on what you do best. We will work with you or your team to train you how to leverage your system for maximum outcomes and provide all the training needed specific to your business needs.

Or, you can bring us on as your go-to team to understand your business and deliver the systems, strategies, and operate the software on your behalf. Put another way, you hire us to operate the software on your behalf. You can outsource platform management to us – we’re happy to do it!

So, where we excel is providing the strategy and the platform to power it, along with the service to make sure that everything is running as smoothly as possible for maximum outcomes desired results for your business. This means time spent well and wisely in your business on what you and your team do best, not on learning skills and systems that are best left to the experts to handle.

Of course, if you don’t want our +Services, and you want to leverage our powerful platform on your own, we’re here to support with tutorials and our helpdesk. Totally fine!

But what we found, and what the majority of our customers have found, is that it is a powerful combination to bring both our SaaS platform and our expert Service to help you produce maximum results for our clients.

If you’re looking to get started with SaaS+S™ today, book a call to speak with one of our reps, and we’re happy to answer your questions.

Do you happen to remember the huge controversy that went down in 2016?

With a company called Cambridge Analytica?

And Facebook?

If you don’t, hop on over to the ‘ol Google and run a search…

It was huge data leak, in which millions of Facebook users’ personal data was harvested by Analytica to support political means.

I’m not being political here..

I’m illustrating the power of data.

Why is Facebook free?

Data.

Why are they the number one ad platform for SMBs (Small to Medium Sized Businesses)?

Data.

Facebook is free because every post, like, comment, and share is fed into its algorithm.

Why’s that a big deal?

Well, you’re trading your behavioral data and massive insights for free access — but it’s not free.

Ever do a Google search, visit a website, and then see an ad pop up in your FB feed for that website/product?

Your paying with your Data.

See, Cambridge Analtyica knew that if they could scrape user profiles for data, they could serve up ads to exactly the right people at the right time.

Without the data, they would have had to have a super huge adspend and do a widenet-shotgun approach: cast and blast and hope for the best.

See what they catch…

Not very efficient.

The gold is in the details…

What if you could serve ad to ONLY women, who visited your website in the last 3 days, who spent at least 2 minutes on your “Services Page,” who made between 60k-120k/year, and were married with children, between the ages of 35-45…?

Who’s more likely to click your ad and engage with you?

The woman listed above or just any woman with a pulse?

See, the more data you can collect, analyze, and leverage, the better you can optimize your messaging and ad delivery.

I’ll follow up with more on this in the next couple emails, but I just wanted to make the case for data, first.

If you don’t know how many users are visiting your site, how they’re getting there, now long they spend engaging with content, where they come into and drop out of your sales funnel pages…

Well…

You’re in the dark.

You don’t have data to leverage and it’s mostly guesswork and finger crossing.

I’m confident you’re interested in a more scientific approach to attracting and nurturing new clients.

That you’re at least slightly curious how user data can be legally obtained and leveraged for your business for serious growth…

More to come soon.

Keep an eye out.

PS if you don’t want to wait and are curious to know more about how we can start gathering data for you now, book a time with me here.

Who do you buy from?

People you trust, or people you don’t trust?

And, when you do decide to trust someone enough to give them your money, how did you end up there?

How did you end up in a place where you trusted them enough?

Just enough to give them your money…

Lots of ways to get there.

Regardless of the many ways people come to trust one another AFTER they get to know and like them, they never omit the two steps that come before trust.

Think about it.

Whom do you trust that you neither KNOW nor LIKE?

Concession: you may not like someone and still trust them, but it’s tougher right?

Not liking someone makes it a lot tougher to trust them, though, doesn’t it?

The more someone gets to like you, the more likely they are to trust you.

What’s more, it’s impossible to trust someone you don’t know.

I’m not talking about KNOW as you would know a family member.

You can add a parenthetical here… they just need to know [about] you.

Simply put, you can’t like someone if you don’t know they exist, and it’s very difficult to trust someone you don’t like.

The primary purpose of Nurture Campaigns like this one is to get your reader to 1: know more about you, so they will 2: begin to like you, and 3: start to trust you.

Trust isn’t assumed.

Trust isn’t a gimme.

Ever.

Trust is earned through constant, consistent, predictable behaviors others come to believe to be true about you and your brand.

If you want to chat about how we can build Knowing, Liking and Trusting into your Business Growth Engine, book a discovery call here.

Something I take for granted as a marketer is my understanding of what it is exactly that funnels do.

In marketing, we call this “the curse of the expert.”

You do it too, I’m willing to bet.

As the EXPERTS, we tend to assume our prospects and clients know things–can infer things–about what we do, what we’re saying.

Sad reality is I’ve made the mistake of assuming my prospects or clients “get it” when in reality they’re lost inside and being silently polite.

Not good for sales if they don’t know what we’re talking about.

Quickly…

Think back to when you were a kid, and maybe you played with one those “penny funnels.”

They’re these big things you see at arcades and tourist destinations.

It’s a big funnel, and on the top is a coin ramp.

You drop your coin in the slot of the ramp, and it feeds the coin into a rolling circle along the top of the funnel.

Gravity and momentum take it from there.

Slowly pulling the coin from the rim in big, slow, long circles, gradually inching it toward the bottom.

As the coin descends deeper into the funnel, it speeds up because its orbit gets reduced.

The higher in the funnel the coin is, the slower it orbits.

The closer to the bottom or nozzle of the funnel, the faster the orbit.

Until it’s ripping so fast it’s wall riding like those crazy guys on motorcycles at the circus–literally riding the wall.

Until, eventually, it descends to the very, very bottom of the nozzle.

No more wall.

And clink, into the bottom with all the other coins.

#1 – Funnels Are a Sales Journey System

As a biz owner, you’ve definitely engaged with Contacts throughout what we call the top of funnel, middle of funnel, and bottom of funnel stages.

Let’s define a few terms, so we can all be on the same page.

Sound good?

A Contact is someone for whom you have contact information.

A Lead [is a Contact who] may be a fit to buy your offer.

A Prospect [is a Lead who] is qualified to benefit from your offer.

And an Opportunity [is a Prospect who] has agreed to consider your offer.

Top of funnel Contacts are what we call cold Leads.

They just met you, just entered the top of the spiral.

Big, slow, long, orbits.

But they’re orbiting.

These leads have different needs than your middle (Prospects) and bottom (Opportunities) of funnel Contacts.

Delivering personalized, timely and relevant content is critical to feeling authentic with your audience.

Simply put, you don’t want to push sales copy hard to top-of-funnel Leads.

And you don’t want to be soft with bottom-of-funnel Opportunities.

Sales funnels, when done right, are a system through which you can relevantly nurture every Contact in your funnel to bring them closer and closer to the bottom.

To the clink where the sale happens, where they end up with all the other coins.

#2: Funnels Attract New Leads

A funnel that just sits there is pointless.

And, not all traffic that enters your funnel is relevant.

Great funnels filter out Contacts before they ever get to you, so you only spend money on reaching and interacting with what we call “Qualified Leads” – Leads MOST LIKELY to be a fit for your offer.

The first goal of a funnel is to send targeted traffic to it.

We do this with Lead Magnets: Checklists, Trainings, White Papers, Discounts, etc.

We offer something of value to the Lead in exchange for their information: Name, Email, and ideally their phone number.

This is what we call an Opt-in.

#3: Funnels Capture New Leads

Once the Contact has opted in, they are officially a Lead.

This is where we can now begin to communicate with them AT WILL.

This is now where we start pulling them down the funnel.

Closer and closer to the nozzle, with each piece of content and point of contact reducing their orbit until they’re wall-riding their way to the clink…

#4: Funnels Nurture Leads into Prospects & Opportunities

This is where funnel automation magic starts to happens.

Lead nurture is the process of tending to your freshly acquired Leads.

Think about a seed.

You plant it and walk away after pouring a little water on it.

After you walk away, sure. They seed MIGHT grow up into a strong plant.

But tending to it–watering regularly, weeding, fencing, etc.

That all improves the odds tremendously that it’ll have success to CONVERT from a Seed into a Plant.

With automation, we can nurture our leads strategically, based on user behavior, with the right messaging, at the right time.

#5: Funnels Close Opportunities into Paying Customers

The whole point of funnels, everything we do, is to develop an optimized system for:

acquiring new Leads,…

qualifying them as Prospects,…

upgrading them to Opportunities,…

and CONVERTING them into the most desired label of them all…

CUSTOMERS.

Funnels are a beautiful marriage of marketing strategy and technology (automation) that streamline and systematize the sales journey of your Customers.

Curious where a funnel for your business would fit into our Sales Growth Engine?

Here’s the link to book a call with me.